About us

We appreciate the nature and its impact on health, culture, and tradition. We believe that complementary effect of natural products could bring a major change in wellbeing and make the world a healthier place.

"Medicine plants heal more than the physical body. They help open our hearts, reconnect us with Spirit, and guide us in developing respectful and joyful relationships with the natural world." - Deb Soule


Wellness for all


IEG Store began in 2019 as a store for natural and wellness products from all over the world. After a while, my wife and I embarked on a journey to share our family's treasured recipes with the public. Apothecary Basics was born from our passion for natural, effective skincare solutions and our desire to bring our family's traditional formulas to a wider audience.

The spark that ignited our venture came when we were expecting our second child. We realized that we wouldn't have access to our favorite diaper cream, which we had been using for years in Macedonia, once we moved to the United States. We knew we needed to bring this beloved product to the US, and that was the beginning of Apothecary Basics.

As third-generation pharmacists, our knowledge and expertise in natural ingredients and their benefits for the skin runs deep. It was this knowledge that inspired us to start Apothecary Basics.

All of our products are based on our family's tried and true formulas, passed down through generations. We have taken great care to perfect these formulas for our consumers, ensuring that they are not only effective but also safe for even the most sensitive skin.

We understand the importance of using natural, non-toxic ingredients in skincare products. That's why all of our formulas are fragrance-free, paraben-free, and phthalate-free. We believe that everyone deserves to have access to safe and effective skincare products, and that's why we strive to make our products available to as many people as possible.

We are proud to bring you the best of our family's traditional knowledge and expertise, and we hope that you will love our products as much as we do.


A perfect craft

Apothecary Basics products have reached the state of perfection by following these simple rules:

  • Organic where possible - if there's an organic version of an ingredient available, then we use it
  • Locally sourced - we prefer local ingredients whenever they meet our requirements
  • Always fresh made - we begin making the products in our artisan workshop at the end of each day, after receiving all daily orders